What Is UX and Why Should You Care?


The feeling users experience when using a product, application, system, or service is known as User Experience. User experience (UX) is focused on having a deep understanding of users, what they need, what their value is, their abilities, and their limitations. Good ux design increases the effectiveness of your marketing efforts by making sure that your users understand and value your product.

What is user experience (UX) design?


The term User experience was first coined by Don Norman, co-founder of the Nielsen Norman Group, in 1995. Don Norman joined apples tech team as a cognitive scientist and worked on the experience users had while using the product, he would be the first person to put a name on user experience design and was the first person to have a UX designer job title.

User experience design is not simply about making things look pretty. In fact, good UX design focuses on the entire user experience, from the initial interaction with your product or website to the final stages of use. This encompasses everything from the interface and visual elements to copywriting and customer behavior assessment. While there is no one right way to create a user experience, understanding these principles will help you achieve success in designing an engaging and effective product for your users.

In the following video Don Normann will explain in his own words what he thinks about the term UX.

The value of UX design

UX design is all about creating a user experience that is both user-friendly and effective. Poor UX design can lead to frustrating experiences, which can ultimately damage a company’s reputation. On the other hand, good UX design can lead to increased user satisfaction, decreased customer abandonment rates, and higher revenue growth rates. To ensure that all users can access, use, and understand your product or website, it’s important to have a comprehensive understanding of user experience design principles and techniques.

User experience (UX) design is all about making sure the end user experiences your product in a positive way. This can make a big difference in how people interact with your website or app. Good UX design can improve conversion rates and boost customer loyalty. So, why not make the effort to get started? By understanding what UX design is and why it’s so important, you’ll be on your way to creating amazing user experiences.

The competitive advantage of design-driven companies

Design-driven companies have a competitive advantage when it comes to user interface (UX). This is because good design leads to an improved user experience that makes people happy and more likely to return. In addition, great UX can lead to increased profits and enhanced customer loyalty – both of which are essential for businesses looking to grow rapidly. If you’re not investing in UX, you might be missing out on one of the most important aspects of your business strategy. Don’t wait any longer – start implementing effective solutions today so that you can take full advantage of this crucial success factor!

The 6 pillars of UX

Another founding father of UX is Peter Moreville who has co authored the best selling book in the discipline information architecture. Peter Moreville has designed the user experience honeycomb which breaks user experience down to six different elements – useful, usable, desirable, findable, accessible and credible.

Understanding these elements and putting them into practice is essential for creating a great user experience.


As a user experience designer we have to look out of the box and not always listen to management, we have to use the tools, knowledge and creativity we have as practitioners in this field to create innovative solutions that are more useful.


The product has to be easy to use (usability), simple and understandable. If our product isn’t easy to use our customers or users will be frustrated and look elsewhere for a similar product.


We have to keep emotional design in the back of our head at all times. Imagine if we created the worlds first carbon neutral car and it was the easiest product to use, but it looked like a Fiat Multipla. No one would have the desire to drive around in this car. We have to evoke emotions which result in positive user experiences.


Finding and using reliable information is essential for building successful content marketing campaigns. To make sure that your research is effective and timely, you should use tools like Google search, which can quickly provide results on a topic of interest. Additionally, social media platforms are great resources for finding out what people are talking about right now – making it easy to track trends and stay ahead of the competition.


Accessible design is all about making sure that no user or visitor is left behind. This includes creating an interface that is responsive and adaptive, so it works well on any device or screen size. It also means ensuring that content can be read easily without frustration or mistakes. But more importantly it should be accessible to people with disabilities. Today more than 15% of the worlds population has some sort of disability, so it’s not just the ethical thing to do, but also the right business decision. Accessibility has never been more important.


Credibility is an essential attribute for any successful business. Without it, you’ll struggle to achieve your goals and attract the right clients. There are many things businesses can do to boost their credibility – from creating high-quality content to advertising responsibly. Taken together, these actions will help build trust and rapport with customers.

7 ways to improve your user experience

UX design is about improving the user’s experience with your product. You can do this in seven ways:

1. Make it easy to find what you need.

2. Simplify the process of using your product. Keep usability in mind.

3. Keep users informed and engaged throughout their use of your product.

4. Reduce friction between users and your system or website interface (UI).

5. Design for multiple contexts, including both mobile and desktop devices.

6. Conduct user research, what do your end users think, what are your user’s needs?

7. Keep your users entire user journey in mind. Where are their pain points?

There is no doubt that user experience (UX) is important. It’s the first thing that users notice, and it can make or break a product. Luckily, UX can be improved in a number of ways. By listening to feedback, conduct UX research, using a design process like sprints to wireframe and prototype, creating great visuals, analytics & measurement, and empowering team members, you can create a user experience that is both user-friendly and effective.

What are some best practices for designing a user interface (UI) that is effective and efficient?


When it comes to designing a user interface that is effective and efficient, you’ll need to strike a balance between functionality and design elements. Take a look at some best practices when it comes to designing user interfaces: – Keep all design elements proportionate and in line with one another. – Use typography to help in creating legible and organized UI design. – Make sure that your interface is easy to use and navigate. You don’t want users wasting time trying to figure out how to use your app or site. Think about how the user will interact with your design (interaction design/human computer interaction). Where does it make sense to put different things?

When it comes to building user interfaces, some designers prefer to use a layered approach. This means that they will start by designing the primary interface elements (the header, footer, and main content area), and then add additional layers as needed. This way, you can ensure that all of your design elements are consistent and look great when viewed in isolation.


User experience design is all about creating a user experience that is both delightful and effective. By understanding the value of UX design and the ways it can help improve your business, you can create a user experience that your customers will love. So, what are you waiting for? Start improving your user experience today!

Onboarding As a service - €69/hr

Let our team help you to develop and execute an efficient onboarding strategy. This will increase your user base from the start.

We can customise onboarding flows to your specific marketplace and your needs, both buyers and sellers. This can include push, email, phone calls, and social media.

Get a customer service agent to introduce your marketplace to potential buyers and sellers.

We will ensure that your users experience a seamless start on your marketplace, where they understand how to use it from their first login.

Two-day Workshop- €999

Let us help you create a vision of a marketplace for the products or industry you are passionate about. 

We will brainstorm ideas, narratives, and stories to create a universe that will be the vision for your marketplace.

The best way to get started on any new project is often an informed discussion of the possibilities, visions, and challenges. We will help you do this by initiating the process and by bringing the required knowledge.

Together, we will break down the entire process from starting, launching, updating and administering. This will prepare you for your marketplace future.

The price of the workshop will be withdrawn from the startup fee.

UX/UI/Front-end Design Services - €89/hr​

Custom design solutions: We can tailor the design of your marketplace to match your brand identity by creating an aesthetically pleasing user experience.

Prototype service: Try your ideas in interactive prototypes, to get a clear visual representation before the final product.

Responsive web design: All of our designs are optimized for various devices, ensuring a user-friendly experience across different browsers, apps and devices.

Intuitive user interfaces: Get interfaces that make the user experience effortless, by guiding the user through your platform.

Interactive elements: Include graphics like animations, transitions, movies and sound which can help to improve the user experience, to ensure that the user will remember and come back to your platform.

Performance optimisation: Our designs will be optimised in a way that enhances platform performance, to reduce loading time and provide a smoother user experience.

Customer Support - €49/hr

Professional customer service in English and Danish. 

Live phone service: Our customer service department will help you customers live on the phone.

Email service: Let our customer service department help by email, responding the way you prefer. 

Live Chat: Have a customer agent respond in a fast-paced live chat, right on the marketplace. 

Peace of mind: Focus on other things in your business, knowing that we are well-experienced in giving your users the best possible experience. 

Marketing Services - €69/hr​

With our added marketing package, your marketplace will gain access to a range of essential tools to stimulate growth and improve your results. 

Marketing analysis: Gain access to data-driven insights, which allow you to base your decisions on what works instead of what you think might work.

Social media marketing: We will make and execute targeted marketing strategies to extend your reach on social media, like LinkedIn and Instagram.

Search engine optimization (SEO): Enhance your presence and visibility in search engine rankings, ensuring that your marketplace can easily be found. 

A/B testing: Fine-tune your interface by testing different approaches on your website, helping you to find the solution that works the best. 

Newsletters: Write engaging newsletters that will captivate your users while keeping them updated and active on your marketplace.

Email flow: Nurture potential customers, drive conversation and foster long-lasting relations with your users through a personalised email flow.

Custom Marketplace Development - €99/hr

Custom feature development: Adapt your marketplace with unique features, designed to address your business needs. 

Transparent price estimate: We pride ourselves on providing a clear and detailed price estimate for developing a custom feature before development begins. 

Expert development team: Benefit from our experienced team of marketplace experts, as they will inspire you and help you figure out what is possible.

Regular updates: Stay informed and up-to-date with regular progress updates, with open communication throughout the development process, before and after launch.

Custom Marketplace Development- €99/hr

Transparent Estimation: We provide a clear and detailed estimate for your custom feature before development begins.

Custom Feature Development: Tailor your marketplace with unique features designed to meet your specific requirements.

Expert Development Team: Benefit from the expertise of our developers who have a deep understanding of marketplace dynamics.

Regular Updates: Stay informed with regular progress updates and open communication throughout the development process.

Custom Marketplace Development- €99/hr

Transparent Estimation: We provide a clear and detailed estimate for your custom feature before development begins.

Custom Feature Development: Tailor your marketplace with unique features designed to meet your specific requirements.

Expert Development Team: Benefit from the expertise of our developers who have a deep understanding of marketplace dynamics.

Regular Updates: Stay informed with regular progress updates and open communication throughout the development process.